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Content writing for SEO: Quantity or Quality, which matters more?
Content is an integral part of any SEO (search engine optimisation) strategy. While content is written for an audience, it can also increase the SERP (search engine results page) rankings of a website if it's optimised and amplified for search engine rankings. Through...
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How to rank higher on Google in 2019? A beginner’s guide
Search engine rankings are essential for drawing traffic to a website. Though equally crucial for large businesses, it becomes essential for small businesses to market themselves to search engines to develop a strong customer base in their niche. Through search engine...
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10 ways to increase organic traffic to your site
A successful site that attracts visitors and readers is key to any business reaching its digital marketing goals. A blog that delivers on content, traffic, and interactivity helps boost any product; be it a brand, a service, or personal work. While the three are...
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Five Tips That Could Help You Build A Solid Social Media Following
Our five tips that could help you build a solid social media following and get you recognised on any social platform.
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Ultimate SEO Tip for 2019 – What You Don’t Know [NEW]
A new year means new chances and opportunities for your website and your blogs. This also means that Google and other search engines have gotten a lot smarter too. The SEO techniques riddled with meta tags and focus keywords may not be the best solution anymore. With...
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Why You Should Use WordPress If You Want to Build Standard Websites
Wordpress made its debut back in 2003 on 27th of May. Since it was released, it has become the single largest content management system/website builder in the world. There are over 70 million websites of all sorts that have been made using the Wordpress platform that...
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Best Tools to Use to Analyse Your On-Page SEO
In our extensive experience at implementing a wide array of SEO services for our clients, we have learned to use some of the most amazing tools when it comes to analysing on-page SEO practices. They can make a world of a difference when it comes to getting a website...
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Difference between Search Engine Optimization and Search Engine Marketing
Search engine optimization (SEO) and search engine marketing (SEM) are two terms that are often used interchangeably, which makes people believe that they are the same. However, that’s not the case. Search engine optimization and search engine marketing are two...
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How to Optimize Images for WordPress
A very important element and a constant struggle in optimizing the load speed of your website is ascertaining that the images which are uploaded are small in size but still maintain their good quality. Web pages that are stuffed with lots of visuals, graphics, videos,...
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Keyhole Review 2018 – A Hashtag Analytics Tool
Social media gives us the illusion of transparency and relies on user interaction and engagement, but it is important for businesses to recognize that they can still shape and generate social conversations and user-created content. One way users can be encouraged to...
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5 Ways You Can Reduce Website Bounce Rate
If your website has low search traffic and there is no improvement/increase in email sign-ups and leads or clients, you know that your website’s bounce rate is too high. Before we learn how bounce rate can be reduced, let’s understand what it is and why is it...
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Key Considerations When Influencer Marketing
Hiring an influencer can be a very attractive prospect for a business looking to advertise their products to a wider audience. Being a relatively new advertising avenue, it can sometimes be tricky to know exactly what to do and how to go about making sure that your...
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